Put simply, it's because instead of filtering the light from a white or blue lamp behind the screen, each pixel in an OLED panel produces its own light. You don't have to be an optometrist to see why this is better, but it is much more expensive to produce.
Still, it also means OLED screens are much thinner than backlit ones, for obvious reasons, and while you may not be using an OLED PC monitor by the end of the year there are a lot more laptops with the technology arriving.
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